The König brand name comes literally from the Gran Zebrù (also called KönigSpitze), one of the main Italian peaks in the Ortles-Cevedale group. In fact, the fantastic view on the Königspitze went with the morning awakening of one of the three historical founders of the company during the summer holidays in the Alps. To confirm the solidity and the quality of products, the ownership decided to use a german naming that could communicate these values in a stronger way to the market.
That’s how König is born.
brand vision
Our perspective to the world
König’s vision focuses on the freedom to move.
We strive for a world where people are free to reach their destination, wherever and whenever they need, crashing the boundaries created by adverse winter conditions.
brand mission
Our contribution
König brand mission simply support the vision. We aim to provide the better designed solutions to improve the safety of consumers driving during winter, being them skiers, mountain lovers, commuters or professionals driving on winter roads for working purposes.
WHAT WE STAND FOR
Brand Values
INNOVATION
König is leader in innovation in different business aspects: product development, manufacturing, sales, marketing and communication.
CONSUMER CENTRIC
König focuses on end-consumers and their needs: all the efforts aim to create added values for end-consumers, being actively responsible in making their life easier when the winter road conditions are out there.
RELIABILITY
All König snow chains designed, tested and manufactured according to the highest quality standards to ensure their reliable in every condition. Reliable products are just a part of this journey.
visual changes in brand identity
Logotype evolution
2016-
2010-2015
2000-2010
1980-2000
1966-1980
