König mission is to provide the easiest and better designed solutions to improve the safety of consumers driving during winter, being them skiers, mountain lovers, commuters or professionals driving on winter roads for working purposes.
The König brand name comes literally from the Gran Zebrù (also called KönigSpitze), one of the main Italian peaks in the Ortles-Cevedale group. In fact, the fantastic view on the Königspitze went with the morning awakening of one of the three historical founders of the company during the summer holidays in the Alps. To confirm the solidity and the quality of products, the company decided to use a german naming that could communicate these values in a stronger way to the market.
Logo evolution through the years
The logotype representing the König brand has evoluted through the years, landing on a more solid and modern level with the latest re-styling in 2016.