Newsletter
Edition 4 | November
TWENTY-TWENTYTHREE
König HQ - Suello ITALY
PRODUCT INSIGHT
Crossover-dedicated snow chains
On different contexts, the term Crossover refers to something crossing the boundaries of segments which are usually pretty well defined. In the automotive business, vehicles are no exception: the crossover body type crashes the boundaries of the station wagons and SUVs segments, unifying them under a new, hybrid vehicle design.
Considering the differences in vehicle construction and usage compared to standard passenger cars and SUVs, wouldn’t Crossovers benefit of a dedicated snow chain?
According to König’s studies and analysis, the answer is “Yes!” and that’s the reason why König developed a Crossover-specific range of products.
SNOW CHAIN FITMENT UPDATES
Range extensions & Fitment updates
We constantly test new tyres and develop new chain size to cover all new tyre sizes available on the market.
Please find here below the newly released items and the related tyre sizes
| Tyre size | Item |
|---|---|
| 650/65-42 | DR 5220 10mm - item 200DR15220 |
| 480/60-28 | DR 3164 10mm - item 200DR13164 |
| 540/65-28 | DR 3164 10mm - item 200DR13164 |
Additionally, the following tyre sizes have been assigned to the following existing items
| Tyre size | Item |
|---|---|
| 305/40-21 | K-Summit XXL K77 - item 2004565777 |
We also changed the following assignations
| Tyre size | Previous assignation | New Assignation |
|---|---|---|
| 275/50-22 | XD-16 PRO 280 | XD-16 PRO 279 |
contents
Social media updates
Take a look at the new content regarding König on Social Networks.
In most of the cases, our social media profiles are populated with unique contents not available elsewhere.
people and contacts
Product & Marketing department
To better support B2B Customers such as Distributors and Dealers, we have dedicated resources in our Product & Marketing Team that are here to support you and your business.
Sveva Ferrari
For any enquiry related to marketing and sales support material, please feel free to connect with Sveva Ferrari, Marketing and Communication Specialist, who can support you with all the available marketing collaterals.
Competences: website, configurator API integrations, contents, mediabank accesses, catalogs, POS material, exhibitions
Alessandro Andreuzza
For any enquiry related to product support, please feel free to connect with Alessandro Andreuzza, B2B Product Specialist, responsible to fully support our dealers on product-related topics and trainings.
Competences: product data, application data, B2B training
Valeria Ghezzi
If you, as König dealer, would like to have one of your consumers directly connected to our B2C support, Valeria Ghezzi is our dedicated resource to support end-consumers both in English and Italian language.
Competences: end consumer pre- and post-sales support, claim handling, marketing support