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Over the past decade, the automotive segment has undergone a decidedly substantial innovative and technological upgrade in the production of increasingly high-performance and sophisticated vehicles. Come to that, what role do snow chains play in all this?

In order to meet the needs of its customers and to keep up with the automotive trend that sees vehicles equipped with ever larger wheels and increasingly advanced suspension systems, König introduced a line of external snow chains more than a decade ago.

When it comes to snow chains, how many times have we heard of 7mm chains, 9mm chains, 12mm chains, 16mm chains...but what do these numbers actually indicate?

When talking about snow chains, one often thinks of the difficulty the user may experience when fitting them. That is why, at König, we always try to keep up with the times and produce products that are simpler and also intuitive to use. What do we mean by this?

König strives to live up to its corporate responsibility towards people and the environment by developing solutions that make the product portfolio, the business activities and the value chain more sustainable.

In the König range the same tyres can be covered both by Consumer snow chains both Professional snow chains. Which one should a person owning an offroad vehicle choose between the two? That all depends on the usage.

After a huge success in the latest 20 years, station wagons have become less popular in most of the car manufacturers portfolios and crossovers represent the newer preferred choice for families. And König has a dedicated product range for this type of vehicle.

One year after its launch, the König Reflex Edge is gaining more and more popularity. A few months later, König is making the same technology and design principles available to a new but undoubtedly growing vehicle category: Crossovers and Compact SUVs. The new König Reflex Cross addresses and is dedicated precisely to them.