{"id":18420,"date":"2024-01-04T10:49:43","date_gmt":"2024-01-04T09:49:43","guid":{"rendered":"https:\/\/wp1.konigchain.com\/company\/"},"modified":"2026-02-09T15:35:39","modified_gmt":"2026-02-09T14:35:39","slug":"company","status":"publish","type":"page","link":"https:\/\/www.konigchain.com\/us\/company\/","title":{"rendered":"Company"},"content":{"rendered":"\t\t
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Company<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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GET TO KNOW THE LEADER IN THE SNOW CHAIN BUSINESS\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Founded in the Lecco region (Italy) in 1966, K\u00f6nig is the leading brand known for providing safer, easier-to-use and better designed snow chains to people driving in winter time.<\/p>

K\u00f6nig approach is segment-related and consumer-focused aiming to better understand the current and future consumers needs and to provide solutions to whatever vehicle needs traction on snowy and icy roads.<\/p>

Through the years, the brand gained a respectable reputation of consumer-innovation leader and the company has gradually evoluted in a structured and future-oriented company in all business aspects, driven by people determined in exceeding internal and external expectations.<\/p>

K\u00f6nig products are mainly available under the K\u00f6nig brand but, at the same time, the company was selected through the years by a large stalls of Car Manufacturers as direct supplier for the design, production and supply of snow chains.<\/p>

In fact, K\u00f6nig proprietary products and technology can be found on the market also under the most ambitious and innovative car brands.<\/p>

K\u00f6nig products are sold wherever it may snow (and not only!) and they\u2019re available through selected and trained channels, being them physical or virtual, with the scope to provide the best customer experience at retail level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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we are wherever you need us to be<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Geographical presence<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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K\u00f6nig is present in many different countries via corporate offices (sales organization) plus local national importers and distributors. Through the years K\u00f6nig has created a stable distribution network via the most reliable B2B partners.<\/p>

The\u00a0K\u00f6nig B2B partners are supplying\u00a0<\/span>K\u00f6nig<\/span>\u00a0snow chains through their distribution channels and make them available both in physical shops both online.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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THE COMPANY DESCRIBED IN SIX METRICs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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K\u00f6nig in figures<\/h2>\t\t\t\t<\/div>\n\t\t
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Years in business<\/div>\t\t\t
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Continents presence<\/div>\t\t\t
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Country presence<\/div>\t\t\t
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Direct OE customers<\/div>\t\t\t
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Qty of snow chains pairs manufacturered and sold (since foundation)<\/div>\t\t\t
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Km of linear chains produced \/ year\u200b<\/div>\t\t\t
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historical company milestones<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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History in pills<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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2018<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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New Headquarter in Suello – IT<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
In 2018 the company Headquarter has moved to a new venture in Suello (Provence of Lecco). A completely new building designed with the scope to inspire employees and enhance their creativity with a modern and stimulating workspace.\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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2018<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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2015<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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Start of the pewag group era<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
On September 2nd 2015 the company started the integration within the pewag group, 100% focused on chain manufacturing for different applications segment. Based in Austria, the pewag group is active over the 5 continents with over 80 active companies, from manufacturing to sales and services. The group represents the largest European manufacturer of chains for different applications, such as traction and forestry chains, lifting chains, tyre protection chains and conveyor chains. Driven by a solid industrial background, inspired by the motto \u201cStiving for Excellence\u201d and aiming to the highest customer satisfaction, the pewag group injects new energies into K\u00f6nig and hosts the brand in a prominent position between the brands present in the group portofolio.\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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2015<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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2004<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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Start of the Thule group era<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
In 2004 the swedish group Thule decided to invest in the snow chain business with the acquisition of the entire company assets. That was the occasion for K\u00f6nig to be part of a larger international group leading the automotive accessory business with a complete line of products focused in allowing people to transport their sport equipment on their cars. At that time, Consumer Snow Chains from were available also under the Thule brand on selected markets.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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2004<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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1985<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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Growing as solutions provider<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
After granting the product safety and reliability, it was then crucial for K\u00f6nig to focus on the development of user-friendly mounting systems allowing an easier, more comfortable and quicker chain fitting. And still today, that\u2019s what K\u00f6nig is known for. With a massive product development strategy in place, K\u00f6nig releases between the 80s and today a very large number of innovative solutions which are known and used still today. The \u201cNo Problem\u201d, \u201cMagic\u201d and \u201cSupermagic\u201d systems are the most acclaimed ones and they\u2019re still existing today.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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1985<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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1966<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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The early days<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

K\u00f6nig embarked on its journey in the steel industry in 1966.<\/p>

The company was founded by a group of passionate entrepreneurs who recognized the growing need for reliable and user-friendly traction solutions for winter driving. Their vision was to create snow chains that not only ensured safety but were also easy to install and remove, catering to both everyday drivers and professional users.<\/p><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t

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1966<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t
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<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Company GET TO KNOW THE LEADER IN THE SNOW CHAIN BUSINESS\u200b Founded in the Lecco region (Italy) in 1966, K\u00f6nig is the leading brand known for providing safer, easier-to-use and better designed snow chains to people driving in winter time. K\u00f6nig approach is segment-related and consumer-focused aiming to better understand the current and future consumers […]<\/p>\n","protected":false},"author":3,"featured_media":18425,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"page-category":[1550],"class_list":["post-18420","page","type-page","status-publish","has-post-thumbnail","hentry","page-category-b2c"],"acf":[],"yoast_head":"\nK\u00f6nig designs and manufactures the best snow chains in the world since 1966<\/title>\n<meta name=\"description\" content=\"K\u00f6nig is the snow chain innovation leader with european based headquarters and production sites. Snow chains designed and tested in the Alps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.konigchain.com\/us\/company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00f6nig designs and manufactures the best snow chains in the world since 1966\" \/>\n<meta property=\"og:description\" content=\"K\u00f6nig is the snow chain innovation leader with european based headquarters and production sites. 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